Social Media Marketer, National Service Personnel

Position: Social Media Marketer, National Service Personnel 

Location: KNUST - Kumasi

Start Date: As soon as possible 

About the organisation: We are a food tech business in West Africa on a mission to produce Africa's most cost-effective, nutritious, and sustainable form of protein, palm larvae, with technology and farming systems proudly built locally. 

Role Description: Our SMM will be in charge of all social media pages across multiple platforms—expanding our digital presence, developing new strategies, and monitoring our online success through KPIs. Our SMM must also keep up with the ever-changing trends and styles in the food and sustainability industry. 

Our top goal is to develop our brand and boost sales through the strategic use of social platforms.

Responsibilities

✅ Plan social media campaigns in accordance with KPIs and business goals

✅ Collect materials (such as graphics, photos, or videos) from marketing and design teams for content creation

✅ Create content (namely text, images, photos, and videos) for all social media platforms including newsletter campaigns

✅ Optimize and update content regularly (consistently)

✅ Monitor social media metrics through Hootsuite

✅ Develop and monitor the content budget in collaboration with upper management

✅ Respond to DMs, comments and answer questions on all social platforms 

Position Description: The Marketing Manager reports directly to upper management and the CEO. In this position, you will be responsible for all aspects of our socials including content creation. 

The Social Media Manager will work to develop and manage a consistent content calendar to keep our socials active and buzzing. 

REQUIREMENTS: 

Mandatory - Ready for National Service

✅ Preferably a bachelor's  degree in marketing, communication, or any related field (This would count as your National Service)

✅ Experience in content creation and social media management 

✅ Experience in mobile video production, photography and a good eye for content staging. 

✅ Expert knowledge of Instagram, Facebook, LinkedIn, YouTube, and TikTok

✅ Strong written and verbal communication skills required

Excellent team player

Personality Attributes:

✅ You are a proactive self-starter who does not need to be told what to do and will be resourceful in order to find solutions to any challenge.

✅ You are passionate and curious about sustainability and know how to build social media presence organically. 

✅ You are organised with strong attention to detail.

✅ You are excited about content creation, and driven to innovate and create disruptive campaigns.

✅ You are a storyteller

 

Start Date: ASAP

Compensation: Salary commensurate with experience, education, and expertise. 

Application inclusion demand: Please submit your Portfolio, CV, and short essay on why we should hire you in an email titled “Marketing Manager Application”. Address your email to Ms. Shobhita Soor at hr@legendaryfoodsafrica.com.